Our model -
Tourism 3.0
Modern property in alpine environment. Visible are garden, balcony and a pool.
tourism changes
Tourism has been in a state of flux for several years
The classic Tyrolean tourism of the 80s and 90s is increasingly being displaced by modern, demand-driven tourism offers. New ways are needed to remain competitive and to be able to offer quality tourism.
Our promise

we offer new models as a solution to the changes in tyrolean tourism.

Response to family farms
with unclear or missing succession, investment backlog, revitalization and modernization - upgrading of the local tourist business as well as modern co-design of the townscape
BETTER COST STRUCTURE
and thereby revitalization of regional businesses
SAFE WORKPLACES
in the company itself and in the contracted companies in the region (e.g.: janitors, bakers, mountain railroads, etc.)
DETOUR PROFITABILITY IN THE COMMUNITY
New revenues or safeguarding of existing revenues that would be lost through possible or already implemented closures

With its Tourism 3.0 model, the M-Group stands for a new, all-round tourism offering:

Apartment construction
  • Development and sale of tourist projects
  • Close involvement of communities & local business
  • Clear commitment against illegal recreational residences
Professional operation
  • Selection of professional
    operators by M-Group
  • Commitment to shared values such as durable and sustainable management
  • Creation of local jobs
Highest quality
  • Use of high quality
    and sustainable materials
  • Development of quality wellness areas for guests
  • Preservation of nature to the maximum extent
Tourism 3.0
The model
Tourism 3.0
Tourism today is characterized by large all-inclusive resorts, posh hotels and large facilities with an all-round feel-good factor. But: the middle is disappearing. The traditional family-run, 2- or 3-star establishments are disappearing due to a lack of succession, investment backlogs or the changed guest structure. The trend is towards 4- or 5-star establishments or small units or apartments. And here the M-Group offers suitable answers and solutions with its Tourism 3.0 model.
Modern wooden row house with large windows, balcony and garden
Our model
tourism 3.0

The new tourist model of the M-Group consists essentially of the three pillars:

Mgroup
M-Group acts as a project developer and realizes tourism projects in coordination with the municipality and relevant stakeholders, selects a suitable operator and agrees on a purchase contract with the investor(s). A close contact from the first project planning phase to the closing with the relevant stakeholders is essential for the M-Group. Transparency and closeness are not just words, but lived commitment and ensure trust and a joint development of the tourism project.
Investor
The investor or investors enable the financing of the tourism project and the construction of the infrastructure. The majority of the projects are carried out in accordance with the Building Contracts Act (BTVG). By involving investors at an early stage, the financing of the overall project is divided among a large number of people. An investor of the apartment does not enjoy any special rights with regard to the use. Renting apartments of the tourist object is possible only through the operator - with the same rights applicable to guests. Thus, the investor cannot use the apartment as a dwelling (or illegal recreational residence).
Operator
The operator itself is responsible for marketing and renting out the apartments to vacation guests. Other tasks include, in particular, cleaning and maintenance of the apartments, but also billing the owners (investors). The operation is the responsibility of professionally operating tourism companies - independent and separate from the developer.
Advantages
Advantages of the model
SPREADING THE FUNDING OVER MANY SHOULDERS
Possibility to dissolve the investment backlog of capital-poor enterprises
CAPITAL RELEASE
Capital release through the sale of individual apartments to the investor(s): creation of new projects in communities & regions.
SEPARATION OF PROPERTY
Separating ownership of apartments from their rental & operation: preventing illegal use of individual apartments as recreational residences.
OPTIMIZATION OF THE COST STRUCTURE
Optimization of the cost structure with simultaneous adaptation of the offer to the desire of the vacationers in the sense of a modern form of the tourism
CREATION
of cross-company organizational structures & workplaces in communities & regions
Tourism 3.0
The three pillars
for the model
Tourism 3.0
purchase contract
The purchase agreement is concluded between M-Group and the investor. It serves to transfer ownership of the property. Apartment buildings are parified on the basis of a utility value appraisal, which is the mandatory prerequisite for the establishment of condominium ownership and thus the sale of apartments to investors.
Exterior view of a large property in snowy landscape. The multi-storey property is characterized by the use of stone as well as wooden walls.
Living room in beige-gray with spotlights and window front
operating agreement
In addition to the purchase agreement, the operating agreement is a key element in regulating the operation. It is concluded between the operator and the investor.

M-Group carries out a pre-selection of possible - regional - operators and usually agrees the operating agreement before the investors conclude the purchase agreement. The form of the operator contract can be agreed as a rent or lease. Typically, the operator contracts and settles accounts with vacation guests in his own name. In other words, the guest has no direct contact with the owner/investor of the apartment, but handles the entire process directly with the operator.
offer for rededication
The construction of vacation apartments and residential construction is possible on land with the same dedication. In most cases, these are mixed tourist areas or mixed residential areas (with possible accommodation up to 40 beds). M-Group makes an offer to all municipalities to voluntarily re-designate the property needed for a project to the "special area apartment house", so that the exclusive use as such remains guaranteed and (illegal) leisure residences can be excluded.
Modern property with balcony and garden
FAQ
Frequently asked questions
Which advantages result from a dedication "special area apartment house"?
  1. Exclusive usability as apartments: Due to the dedication to this category, the exclusive tourist use is predetermined from the outset. This means that there are no discussions with potential investors. This creates transparency and trust for all parties involved.
  2. Permanent rental to vacation guests in connection with value creation in the village: Regular and year-round rental to vacation guests creates additional value creation in the village and the region. Thus, not only the operator benefits, but also regional businesses, service providers from the baker to the mountain railroads as well as their employees through direct, indirect and induced effects.
  3. Use as an apartment (or illegal recreational residence) by investor not possible: An investor of the apartment does not enjoy any special rights with regard to its use. Renting an apartment in a tourist facility is possible only through the operator - with the same rights for guests. Thus, the use of the apartment as an apartment by the investor is not possible.
  4. Rapid enforcement options for the municipality in the event of unlawful use: Due to the clear designation "special area" apartment building, the municipality has rapid enforcement options in the event of unexpected unlawful use.
What are the advantages of the Tourism 3.0 model?
  1. Spreading the financing over many shoulders: possibility of clearing the investment backlog of cash-strapped companies
  2. Capital release through the sale of individual apartments to the investor(s): creation of new projects in communities & regions.
  3. Separating the ownership of the apartments from their rental and operation: preventing the illegal use of individual apartments as recreational residences.
  4. Optimization of the cost structure with simultaneous adaptation of the offer to the desire of the vacationers in the sense of a modern form of the tourism
  5. Creation of cross-company organizational structures and jobs in communities and regions
What is the role of the operator?

The operator itself is responsible for marketing and renting the apartments to vacation guests.

Other tasks include, in particular, cleaning and maintenance of the apartments, but also billing the owners (investors). The operation is the responsibility of professionally operating tourism companies - independent and separate from the developer.

What is the role of the investor?

The investor or investors enable the financing of the tourist project and the construction of the infrastructure.

The majority of the projects are handled in accordance with the Building Contracts Act (BTVG). By involving investors at an early stage, the financing of the overall project is spread over a large number of people.

What role does the M-Group play as a project developer?

M-Group acts as a project developer and realizes tourism projects in coordination with the municipality and relevant stakeholders, selects a suitable operator and agrees on a purchase contract with the investor(s).

Close contact from the initial project planning phase through to completion with the relevant stakeholders is essential for M-Group.

Who are the actors in the Tourism 3.0 model?

The Tourism 3.0 model is essentially based on three pillars: the M-Group as project developer, the investors and the operator.

How does the Tourism 3.0 model work?

The Tourism 3.0 model is essentially based on three pillars: the M-Group as project developer, the investors and the operator.

The investor(s) buy their apartment "ready to move in only with a suitcase" from the developer, including all furnishings and other equipment.

The developer also organizes the subsequent operation of the apartment building by selecting the operator and negotiating an operating agreement with him that is binding for all investors.

On the basis of the operating agreement, the operator rents out the apartments to vacationers and passes on the income (less all costs) to the investor.

How long does an operating agreement usually run?

As a rule, the operating agreement has a term of 10 years and is automatically renewed.

What are the essential contents of the operating agreement?

The main contents of the operating agreement are the obligations of the operators and the owner, billing, the management fee as well as the duration of the contract and termination agreements.

How is billing handled?

Typically, an order and billing of the operator to vacation guests in their own name. That is, the guest has no direct contact with the owner of the apartment, but handles the entire process directly with the operator.

What is the relationship between operator and investor?

Operator and investor have a mutual relationship. The investor makes his apartment available to the operator for tourist rental by means of an operating agreement and thereby receives a return from the operator (monthly rental income less a management fee, taxes and duties).

How is the operating agreement structured?

The operator contract is concluded between the operator and the investor. M-Group carries out a pre-selection of possible - regional - operators and usually agrees the operator contract before the investors conclude the purchase contract. The form of the operator contract can be agreed as a rent or lease.

Who acts as owner / investor?

Every EU citizen is legally allowed to buy real estate. Austrians are also increasingly choosing this option for building up their real estate assets.

What does key sovereignty mean?

The key sovereignty in the Tourism 3.0 model lies with the operator. This means that the investor/owner of the apartment cannot dispose of his apartment himself.

This not only ensures the operator's (and subsequently the operator's) income, but also legal compliance in terms of the prohibition of illegal recreational residences.

Who has the key authority?

The buyer of the apartment undertakes to conclude an operating agreement - the key sovereignty for the apartment lies exclusively with the operator.

How is the owner/occupant's own use of the apartment regulated?

An investor of the apartment does not enjoy any special rights with regard to its use. Renting an apartment in a tourist facility is possible only through the operator - with the same rights for guests. Thus, the investor cannot use the apartment as a dwelling (or illegal recreational residence).

May the owner/occupant use the apartment as a recreational residence?

Use as a recreational residence or, in principle, use as a residence (main or secondary residence) is not permitted.

How is the purchase agreement structured?

The purchase agreement is concluded between M-Group and the investor. It serves to transfer the ownership of the property.

Apartment buildings are parified on the basis of a utility value appraisal, which is the mandatory requirement for the establishment of condominium ownership and thus the sale of apartments to investors.

Does the Tourism 3.0 model help prevent "cold beds"?

Yes - because the operator tries to rent out the apartment in the best possible way and by means of his key sovereignty he prevents the investor from using the apartment contrary to its purpose.

What does the M-Group understand by "sustainable" development?

Close cooperation with local decision-makers ensures trust and transparency.

Modern technology and sustainable as well as resource-saving construction.

Building a long-term infrastructure - that is sustainable development for the M-Group.

What are the benefits for communities and regions on an infrastructural level?

The conversion and demolition of hotels that have been vacant for years and the construction of new apartment hotels will make a significant contribution to the renewal of the town center. The local infrastructure is also being expanded and modernized.

What are the benefits for municipalities and regions on a financial level?

Since apartment buildings are not a self-contained all-inclusive operation, local entrepreneurs in particular benefit from this along the entire value chain - from bakers to restaurateurs to service providers (such as mountain railroads).

How do communities and tourism regions benefit from the Tourism 3.0 model?

Communities and tourism regions benefit on a financial level, in infrastructure and through sustainable development.

How does that affect housing for locals?

The Tourism 3.0 model is actually a relief for Tyrolean housing. Because a large foreign demand (which will always exist and EU citizens are legally allowed to buy in Austria) will be directed to real estate dedicated to tourism - and thus away from the classic housing market.

download
Here you can download our brochure
Here you can download our current brochure. It contains extensive information about our new tourism model.